Updated May 25 , 2018

Your Privacy and the Security of Your Personal Information is Very Important to Us.

Hidden Candy Boutique (HCBTQ), and its U.S. and its worldwide affiliates, value our customers and visitors to our Website and respect your concerns about the privacy of your personal information and data security. Our Privacy and Security Policy (the "Privacy Policy") is intended to protect your privacy and provide you with a safe and secure experience in fashion, style and shopping. This Privacy Policy applies to our Website hosted in the United States and Canada, namely,, and to our fashion marketing and sales activities, in the United States and elsewhere under our brands Hidden Candy Boutique, Hidden Candy, and HCBTQ. This Privacy Policy protects consumers providing information through our Website and is not designed to protect business information. By using our Website you consent to the collection and use of your personal information. In addition to reviewing our Privacy Policy, you should also read our Terms of Use for our Website. Your use of our Website constitutes your agreement to its terms and conditions.

Our Privacy Policy Will Change Over Time

Because we continue to develop our Website and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices. If you are a registered user of our Website, we may notify you by email of material changes to our Privacy Policy using the most current email address you have provided to us. Your continued access and use of our Website will constitute your acceptance of any changes or revisions to our Privacy Policy.

Summary of Our Privacy Policy

This Privacy Policy explains and summarizes how we collect, use and protect your personal information as you interact with us online and through our customer and technical support. This Privacy Policy explains:

  • What information Hidden Candy gathers from users of our Website.

  • How Hidden Candy uses the personal information that you share with us and that we learn about you because of our relationship.

  • How Hidden Candy uses "cookies" and "IP Addresses."

  • What personal information, if any, Hidden Candy may share about you with others and the conditions that protect your information if it must be shared.

  • What kind of security measures Hidden Candy takes to protect your information from loss or disclosure and how Hidden Candy will inform you in the event of a security breach.

  • The circumstances under which you can access your personal information you have shared with Hidden Candy and have that information corrected, restrict Hidden Candy Boutique's use of that information, and even have it removed from our records.


The Type of Information our Website Collects About You

Hidden Candy Boutique collects information that you provide to us or that we learn about you from your use of our Website. We receive and store information you enter on our Website or give to us in any other way. For example, you may provide information to us when you register with our Website, sign-in, search or add items to your shopping cart, purchase an item, participate in a survey, contest or promotion, apply for a job, request to receive our marketing materials, or communicate with Hidden Candy's customer service. As a result of those actions, you might supply us with such information as your name, address, phone number, email address, financial and debit or credit card information, and personal shopping and product preferences. In applying for a job with us, you may provide to us your name, address, phone number, email address, previous work experience, references and other personal information about your background and experience.


We do not respond to 'do not track' signals or similar mechanisms.

Our social media tools, such as Facebook, Twitter, YouTube, Instagram, Pinterest, and Google Plus widgets, are either hosted by a third party or hosted directly on our site. Your activity with these tools is governed by the privacy policies of the companies that provide them.

How Hidden Candy Boutique Uses Information About You

We use information we have collected about you to provide you with the very best shopping experience, the most current fashion clothing and accessories, and personal style news. We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties, or to our affiliates, who may want to offer you their own products and services unless you have requested or authorized us to do so.

We may share your personal information with third parties or affiliates of Hidden Candy Boutique where it is necessary for us to complete a transaction you authorized or perform some other activity you have asked us to do.

We may share your personal information with third parties or affiliates of Hidden Candy with whom we have contracted to perform services on our behalf, for example for product and service fulfillment or for marketing purposes. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.

We may disclose personal information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition or bankruptcy, as discussed further below. We may disclose information about you to protect against fraud and other crimes and to enforce our contracts with you.

We try to provide you with the information you need to make informed reasonable choices with respect to how our Website use or share your information. Hidden Candy collects and uses personal information from you in several ways:

  • Website usage. Hidden Candy or Hidden Candy's authorized service providers may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of our Website. We may use this collected or logged information in order to provide better service, to facilitate our customers' use of the website, to track usage of the website, and to address security hazards. Hidden Candy, or one of Hidden Candy Boutique's authorized service providers, may use this information to track aggregate traffic patterns throughout our Website for Hidden Candy's internal analysis.

Your Contact Preferences and Opt-Out Choices

To update your subscription preferences, you may contact us using the following methods

  • To unsubscribe from our email marketing list, click the "UNSUBSCRIBE" link at the bottom of a marketing email that you receive from Hidden Candy Boutique.

Our internal data security policies restrict access to customers' personal information to authorized employees. Authorized employees may use our customers' personal information for Hidden Candy Boutique business purposes only. Our employees are bound by Hidden Candy Boutique's policies that require them to maintain the confidentiality of our customers' personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination.

We maintain physical, electronic, and procedural safeguards that are designed to guard our customers' personal information. For example, for the security of your online visit to our Website, we may make use of firewall barriers, encryption techniques and/or authentication procedures. Any personal information you save on our Website through your online account, including your debit or credit card, and other financial information, will be stored on secure designated servers, accessible only to those who require it in order to process your order and payment. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, Hidden Candy Boutique cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary and to the extent possible so you can take appropriate protective steps. Unless you indicate otherwise, we may notify you under such circumstances using the email address you provided to us when you registered with our Website.

What are Cookies and How Does our Website Use Them?

We may use "cookies" to collect or log certain information. A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve. We may use cookies for some administrative purposes, for example, to store our customers' preferences for certain kinds of products or to store a password so that you do not have to input it every time you visit our website. The cookies will not contain information that will enable anyone to contact our customers via telephone, email, or any other means. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies. Certain of our services, however, could be dependent on cookies and our customers may disable those services by refusing cookies.

Links to Third Party Sites and Website Containing our Website Branding

Our Website may contain links to third party sites. Please be aware, however, that Hidden Candy Boutique is not responsible for and cannot control the privacy policies of these other sites or their practices. We encourage you to read the privacy policies for these other sites, as they may differ from ours. This Privacy Policy applies solely to personal information collected by Hidden Candy Boutique.

Contact Preferences and Accessing Your Personal Information

You have choices when it comes to how Hidden Candy Boutique uses your personal information. When you register online with our Website or sign-up in our stores, you can choose not to receive information about merchandise, services and special promotional offers from us by direct mail, email, and/or mobile text message (i.e., SMS and MMS). If you elect not to receive such product marketing information by direct mail or email, Hidden Candy Boutique may continue to contact you as necessary to service your account and process your transactions. You can change your preferences by following the instructions for opting out at the end of the marketing email, or by following the instructions for Account Information on the Website or by contacting Customer Service.

Keeping your account information accurate and up to date is very important so we can provide you with excellent service. If your account information is incomplete, inaccurate or not current, please follow the instructions for My Account on our Website to correct or update your account information online, or you may contact Customer Service.

You can login to your account on our Website if you want to review or change the information you provide to us.

This Privacy Policy applies to U.S. and Canadian Customers

Our Website are hosted in the United States and are intended for United States and Canadian visitors.

This Privacy Policy applies to customer relationships established in the United States and Canada. Parts of this Privacy Policy may not apply to visitors outside the United States and Canada. Like almost every website, our Website may be accessed by an international audience. If you are a non-U.S. visitor to our website, by visiting our website and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. In addition, such data may be stored on servers located in the United States, which may have less stringent privacy practices than those your own resident jurisdiction. By providing us with your data, you consent to transfer of such data.

Your California Privacy Rights

Hidden Candy Boutique collects information that you provide to us or that we learn about you from your use of our Website or shopping at our stores, as described in this Privacy Policy. Under California law, Once a year, Hidden Candy Boutique customers who are California residents may request certain information about our disclosure of personal information to unaffiliated third parties for direct marketing purposes. Hidden Candy Boutique does not disclose any personal information to unaffiliated third parties for these purposes.

To request your personal information under California Law, please contact us via the following methods, using "California Privacy Rights" as the heading:

  • Write to Hidden Candy Boutique at the following address: P.O. Box 64905, Rochester NY, 14624.

Mergers, Acquisitions and Bankruptcy

If Hidden Candy Boutique should ever file for bankruptcy or merge with another company, or if Hidden Candy Boutique should decide to buy another business, or sell or reorganize part or all of Hidden Candy Boutique's business, Hidden Candy Boutique may be required to disclose your personal information to prospective or actual purchasers and other parties. It is Hidden Candy Boutique's practice to obtain appropriate protections for information disclosed in these types of transactions. Hidden Candy Boutique cannot, however, guarantee that Hidden Candy Boutique's Privacy Policy will remain unchanged if Hidden Candy Boutique is sold or merges with another company.

Children are not eligible to use our Website. We ask that minors (under the age of 18) only use our Website in conjunction with your parents or guardians. Children under 13 years of age should not send any information about themselves to Hidden Candy Boutique. If a child under 13 submits information through any part of our Website, and Hidden Candy Boutique becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Because we do not knowingly collect any personal information about children under 13, we do not use or disclose such information to third parties.

What else should I know about my privacy?

You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.

Trademark Notice

Hidden Candy Boutique, Hidden Candy, HCBTQ, Love Hidden Candy, Love By Hidden Candy Boutique, and are tradenames and/or trademarks of Hidden Candy Boutique and its affiliates.


  • P.O. Box 64905, Rochester, NY, 14624